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Market Report 2011

The group produces and sells a range of sugar, syrup and downstream products into domestic, regional and world markets.


Maximising sales to higher-priced and stable domestic markets form the basis of Illovo’s primary marketing strategy. Sugar surplus to local markets is sold into preferential markets in the EU and the USA, and regional markets in Africa, whilst in South Africa, bulk raw exports to the world market are sold on behalf of Illovo through the South African Sugar Association (SASA). Combined, sales to these markets, comprised 25 countries. Downstream products developed mainly from molasses and bagasse are produced and sold into niche markets in 81 countries to complement this strategy. Export sales in 2010/11 contributed 31% of total revenue.


Unseasonable weather in a number of the group’s operations resulted in lower sugar volumes being produced. This constrained Illovo’s ability to take full advantage of the higher world price, attractive regional markets and improved EU prices in the second half of the year.


Group revenues were underpinned by strong domestic sugar sales in all countries of operation. Regional exports benefited from higher market prices in line with the higher world price and tight sugar supplies. This was offset by lower sugar availability, the relatively low EU export prices, the continued strength of the rand and the weak euro.


Domestic Markets

Domestic Markets

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  • Sugar

  • Downstream


Export Markets

Export Markets

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  • Sugar

  • Downstream



In South Africa and Malawi, sugar is marketed
under the Illovo brand name, and in Zambia
and Tanzania, under the Whitespoon and
Bwana Sukari brand names respectively. All
sugar produced in Swaziland is marketed
by the Swaziland Sugar Association and by
Distribuidora Nacional de Açúcar (DNA) in
Mozambique.



Illovo continues to benefit from strong
market shares in each of the countries in
which it operates and, in the year under
review, domestic market sales represented
65% of total sugar sales volumes.