Strategic intent

To:

• be the leading sugar and downstream products operation in Africa, an increasing global player and a world-class organisation.
• be the lowest-cost producer in every country in which it operates and among the lowest-cost producers in the world.
• optimise the return on every stick of cane by adding value to its core commodity products - fibre, sugar and molasses. It will focus on its core business and develop material niche operations which add value.
• be the market leader, meeting and proactively anticipating customer needs.
• increase profits in real terms on a sustainable basis and maximise the return on capital employed through cost leadership, the use of innovative technology and the participation of all of its employees.
• be a moral performance focused organisation that people are proud to work for, where they are challenged to ‘go the extra mile’, feel they can make a difference and know that good performance is recognised.
• be welcomed in the communities in which it operates because of what it does, how well it does it and be accepted as a progressive company by all communities; aligning strategies to meet changing circumstances in the various countries in which the group operates.
• be cognisant of the rural locations of the group’s operations and the impact that it has on job creation and poverty alleviation in such areas.